This campaign was for the nonprofit organization, Friends of Panthertown, for my Public Relations Campaigns class during my time at Western Carolina University.

The overall goal of this project, was to encourage recreational visitation to parks, and increase responsible stewardship among new and returning visitors and volunteers of Panthertown.

As a group effort, we all had large individual tasks to complete. I created the premise and name of the campaign: “Seven Days of Leave No Trace” as well as seven seperate posts to be uploaded to their social media.