This campaign was for my Applied Management Skills class where we were given the freedom to complete any organizational task our assigned business needed.

Our group chose to create a mini campaign. We crafted a short thirty second video following Domestic Violence Awareness Month (October) and that while the month may be over, awareness of domestic violence should never be over. We incorporated WCU athletes in our video as they are the largest influence at the university and county.

I held the role as group leader where I navigated our group by assigning tasks, creating a timeline and deadline of assignments, scheduled meetings with our organization as the primary contact, and overall crafting the message behind campaign.

This is an image of our video posted on REACH of Macon County’s website homepage.